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The Brain Yoga-Coloring for Adults

Coloring is just for kids right? Not anymore!! Now adults are using coloring books to relax and unwind. I just sometimes get a coloring session around the office to help relieve the stress. Coloring offers many health benefits like exercising your fine motor skills and training your brain to focus. In fact doctors have known about these benefits since the early 1900s.

Psychiatrist Carl Jung, the founder of analytical psychology prescribed coloring to his patients to calm and center their minds. Doctors are still doing it today to combat anxiety because it’s a centering activity. The amygdala which is the part of the brain that is involved with our fear response actually gets a bit; a little bit of a rest and it ultimately has a really calming effect.

Over time, the trend is spreading nationwide as adult coloring books are popping up on bestseller lists and major publishers are producing the books in droves. It’s like yoga for your brain. You go in right, you’re tight, you’re tense, you start going through the motions and the poses and stretching out and then when you’re done, you’re like I feel excellent. It really lets you be a kid again and a worry-free lifestyle.

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Top 5 Vlogging tips

Do you want to start making videos? You want to start vlogging but you’ve got no idea where to start? So, here are my five tips for vlogging on your phone.

Tip 1 Prepare your phone

Now, this is very simple but it’s just about making sure you’ve got enough memory and space on your phone. Filming, editing, and saving videos can take up a lot of room. So, let’s just make sure that your phone is ready for it. If you want to try and keep the file size down of each clip, Β go into your video settings on your phone and select 1080p 30 frames a second. That’ll be a much smaller file size than if you were to film in 4k 60 frames.

Tip2 Check your battery life

No one wants the phone to die while they’re trying to make a video clip. To always film your videos landscape, never portrait. If you film videos in portrait, you end up with these black bars inside of your video and you post it on YouTube or Facebook and that looks shit and more importantly you can just fit more in the frame when you film landscape.

Tip 3 Lighting

It is probably the most important thing to think about. When making videos whether you just plug in or making a feature film, lighting is crucial. So, just make sure your subjects are really well lit. Avoid great big windows behind you and if you are still outside maybe avoid the Sun behind you as well. Turn around and have the sunlight on your face and it’s very simple but it does make a big difference.

Tip 4 Editing

It might sound a bit scary but it’s crucial if you have an iPhone, I recommend using iMovie. It’s really easy and it’s free to use if you use it. Android- don’t worry there are tons of Reddit and apps you can download as well and except for I don’t have an Android. So, I don’t know what they are time just going to put them all on a screen you can cover.

Look, so the basic premise with editing a video on your phone is, you import the clips, you edit the clips in order and then you export the video. If you’re super confused about this editing section, don’t worry there are millions of YouTube videos on how to edit.

Tip 5 Make a start

And, you just need to practice your xx video and guarantee will be far better than your first video. Steven Spielberg definitely didn’t make Saving Private Ryan off his very first Go. He probably made thousands of films and attempted thousands of videos before he produced something of that level. Just don’t overthink it. I would just stop filming. Whatever you can whenever you can, get your head around editing on those apps, get your head around posting Β on Facebook and YouTube. Just keep doing and you’ll get better.

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Top 5 Social Media Strategies and Tips for Small businesses and Entrepreneurs

Social media has a huge opportunity to be a brand awareness and sales tool for your business. But, social media can also be a huge challenge for those of us who wear multiple hats throughout the day. Particularly, those who run small businesses or entrepreneurs.

These 5 tips and strategies are going to help you as small businesses and entrepreneurs prioritize what’s important on social media so that you can grow your accounts and drive sales starting today.

  1. You have to make a commitment to social media

Social media can be a real challenge.  So, my top tip to you as small businesses and entrepreneurs is to make social media priority for you and your business and your employees start off by planning. Create a strategy, create goals, what do you see a success with social media? Is it brand awareness? Is it sales? Is it somewhere in between?

Having a plan will help you make that commitment to social media right from the beginning. So, starting with the plan, understanding the tools are going to help you achieve that plan, and then looking outside to your peers and competitors for what’s working for them is a great place to start.

2.Establishing some goals for your social media program

Everything starts and ends with goals and setting proper goals based on desired outcomes is the most important thing that you can do. It’s super important to develop a social media strategy that aligns with your goals so that you can determine whether your social media program is successful or not. When creating goals, it’s important to be specific as possible.

So, if you’re using social media to drive brand awareness, what are the metrics around that goal that will help you to define brand awareness? Is it likes, traffic to your website, engagement to social media posts or somewhere in between? Having specific goals based on specific objective is the first step in creating great goals and the first step in understanding whether your social media is working and of course those are super important because if you’re off the path and you’re not finding success with social media, goals will help you to define the next action step needed to take to get back on the path of success.

3.To remember to share who you are as a brand or a business

Remember that people are on social media to share content with their friends, connect with family members, and yes of course, connect with you as a break. But, people won’t want to connect with your brand unless you’re sharing things that are human authentic, engaging things that speak to people on a human level which is very meta. I know it’s hard to point directly to what that means but the best I can do is to tell you to remember to share who you are, what makes you unique as an entrepreneur or small business. Is it your values? Is that your company? Is it your employees? Is your product?

What makes you special? Why would people want to follow you on social media? What would make them want to share your content with your friends? What makes you unique as a company? What makes you unique personality-wise and also keep in mind that creating content isn’t necessarily just showing how your product can benefit your users, it’s about helping people. It’s about providing useful relevant content time.

4. Setting time aside for social media

Β I know this can be the hardest thing to do as entrepreneurs and small businesses. At buffer, we all wear multiple hats, and finding time for social media wasn’t necessarily a priority for us until we saw the power of what social media can do for our brand. But, let’s take a step back- the key to establishing a great social media presence is sharing great social media content and for busy business owners taking the time to create great content can easily be pushed aside which is okay.

What I encourage you to do is to take time and the best time dedicated to social media content creation, find your most creative time. Set aside some specific time each week even every single day. Occur supreme vicious to create great social media content and engage with your fans on social media because after you put out great social media content, people are going to want to talk to you. They’re going to want to comment on your links. They’re going to want to ask you questions about you and your business.

A few hours a week, 20 minutes a day even will help you get ahead on social media by ensuring that you’re dedicating time to it which is one of the most important factors about creating a great community.

5. Listen to your customers rather than just simply promote it

One of the best things about social media is that it offers an open-ended community to communicate one-on-one with potential customers and current customers. That type of open-ended communication is rare these days and so social media offers that opportunity to small businesses.

Entrepreneurs whose customer base might be smaller to start out, so connecting one-on-one is super important when you’re looking to grow your social media community. When you’re first starting out, so what I mean by listening to your customers is what kind of questions are they asking in community forums?

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